Tag Archives: Meatonomics

The Future of the Farm: The Aftermath

I recently had the wonderful opportunity to take “The Megan Show” to my alma mater, CSU, Chico and participate in a discussion. The discussion was about “The Future of the Farm”. I was lucky to have David Robinson Simon the Author of Meatonomics as a discussion partner. I felt that Mr. Simon and I contrasted nicely and it made for an interesting conversation.

It always makes for a fun and lively conversation when two polar opposites sit down to discuss an issue both are passionate about. Being a cattle rancher, obviously I feel very strongly about what I do. Mr. Simon is a vegan and based on my own experiences and others I know, one must feel very strongly to maintain that lifestyle (it was really hard for me and I failed).

Mr. Simon spoke first. He had a powerpoint that basically outlined his book. Some of the slides had pictures that painted animal agriculture in a poor light. They say pictures are worth a thousand words, but unfortunately they often only tell part of a story. Because agriculture has typically kept our barn doors shut, we have left ourselves open to misunderstandings like this.

While I did disagree with Mr. Simon about several issues, Ag Gag, factory farming, and ag terrorism being a few. I was surprised about how many issues we held similar views on. For example eating “local” might not always be the most efficient and grass-finished beef is not always the most sustainable method in beef production.

It's always a win when I get to share this!

It’s always a win when I get to share this!

I felt like this discussion was time well spent. Being able to sit down and have a conversation with people that don’t always agree with me helps me become a better communicator and helps agriculture open our barn doors. Getting to interact with an audience enhances the experience for everyone; personal connections are made, passions shared. If agriculture wants to engage with our public we simply must take every opportunity, that is why I was disappointed in the College of Agriculture.

It's rare that I remember to take pictures before I speak. I kinda did it this time! Thanks to my friends that came!

It’s rare that I remember to take pictures before I speak. I kinda did it this time! Thanks to my friends that came!

There were only two agriculture students (thanks guys!) in attendance and no staff or faculty. Our industry leaders need to make sure our students and future ag leaders are being exposed to and urged to have conversations with our public. Our leaders are the ones that need to set that example. A huge part of why I am able to speak and engage the public is because I saw my professors do that.

Although I was excited to have the opportunity to participate in this discussion and give back to the University that helped shape who I am (and I’d do it again in a hot second), it worried me that there was a low ag turn-out and Dr. Jones had no success finding someone from the College of Ag to participate. If agriculture is serious about transparency and engaging our public our local leaders must do a better job of setting that example or they run the risk of “The Megan Show” doing for them – scary thought, huh?

 

At least The Megan Show has pretty boots! Thanks Jenny over at http://prairiecalifornian.com/ for coming!

At least The Megan Show has pretty boots! Thanks Jenny over at http://prairiecalifornian.com/ for coming!

 

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Filed under Ag, agriculture, animals, Beef, Field Trip, Humor, Know a California Farmer, Ranch life, Rants, Uncategorized

The Future of the Farm

Last month I got a rather interesting email from a Professor at Chico State. Dave Simon, who is the author of “Meatonomics” is going to be at Chico State and Dr. Jones (the Prof), is interested in putting together a discussion like The Commonwealth Club did here. Dr. Jones wanted to know if I’d like to be apart of this discussion.

I’ll admit, I was hesitant. My experience with some vegans and vegetarians have been less than stellar. Putting myself in the line of fire, away from my computer, is scary and outside of my comfort zone. But, part of the reason this blog exists is because of a vegan that went out of her way to attack my way of life, despite having never met me or seen my ranch. That experience did have a profound affect on me – I flung my barn doors wide open and never looked back.

When I flung my barn doors open, several leaders in my industry made it clear to me that they did not approve. While I certainly understand the repercussions of being so honest (I’m still feeling them), I think our industry needs to be as transparent as we can. We have nothing to hide.

 

Simon_Poster_11x17

It’s no secret that my biggest criticism of the beef industry is we don’t engage with our consumers in serious matters. We should be using every opportunity, every forum, every event as a platform to tell our stories. For too long, our stories have been told by others, and it’s gotten us no where.

When Dr. Jones mentioned he was having trouble finding someone from the cattle industry to participate, I knew, right then I would love to be apart of this discussion. I met with Dr. Jones to get a copy of the book and talk about this event. I was very much surprised to find Dr. Jones agreed with me about telling our story. He assured me that this event would be positive and informative and not your typical “meat bad, cattle rancher bad” event.

I’m excited. This is me, practicing what I preach.

If you are in the area Monday, October 20th, won’t you think about attending? Word on the playground is there is going to be some Q and A, and I know I could use some support. Plus, I think it is just great that our University is hosting events where we all can learn from different points of view, that is the whole point of education, right?

 

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Filed under Ag, agriculture, animals, Beef, Field Trip, food, Know a California Farmer, meat, Media, Pigs, Ranch life, Rants, Uncategorized