Tag Archives: CSU Chico

The Future of the Farm

Last month I got a rather interesting email from a Professor at Chico State. Dave Simon, who is the author of “Meatonomics” is going to be at Chico State and Dr. Jones (the Prof), is interested in putting together a discussion like The Commonwealth Club did here. Dr. Jones wanted to know if I’d like to be apart of this discussion.

I’ll admit, I was hesitant. My experience with some vegans and vegetarians have been less than stellar. Putting myself in the line of fire, away from my computer, is scary and outside of my comfort zone. But, part of the reason this blog exists is because of a vegan that went out of her way to attack my way of life, despite having never met me or seen my ranch. That experience did have a profound affect on me – I flung my barn doors wide open and never looked back.

When I flung my barn doors open, several leaders in my industry made it clear to me that they did not approve. While I certainly understand the repercussions of being so honest (I’m still feeling them), I think our industry needs to be as transparent as we can. We have nothing to hide.

 

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It’s no secret that my biggest criticism of the beef industry is we don’t engage with our consumers in serious matters. We should be using every opportunity, every forum, every event as a platform to tell our stories. For too long, our stories have been told by others, and it’s gotten us no where.

When Dr. Jones mentioned he was having trouble finding someone from the cattle industry to participate, I knew, right then I would love to be apart of this discussion. I met with Dr. Jones to get a copy of the book and talk about this event. I was very much surprised to find Dr. Jones agreed with me about telling our story. He assured me that this event would be positive and informative and not your typical “meat bad, cattle rancher bad” event.

I’m excited. This is me, practicing what I preach.

If you are in the area Monday, October 20th, won’t you think about attending? Word on the playground is there is going to be some Q and A, and I know I could use some support. Plus, I think it is just great that our University is hosting events where we all can learn from different points of view, that is the whole point of education, right?

 

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