Everytime I sell a beef animal, $1 of that sale goes to a program called The Beef Checkoff. My State Checkoff gets fifty cents and the National Program gets fifty cents. This program is funded by Ranchers just like me all around the country. The point is to use this money to promote and research the beef industry therefore increasing demand for my product. Always a good thing. By law, checkoff funds cannot be used to promote particular breeds nor can they be used to influence government policy or action, including lobbying.
For the most part, I really like this program. Granted, I’ve had my differences with them on my local level, but hopefully everyone learned their lesson and in the future, they will know how to contact me. I now look at that difference as a wonderful learning and growing experience. The Beef Store does offer some really great and fun educational materials. Including:
This week’s giveaway! I’ve wanted one of these posters for about as long as I can remember. Turns out I’m not the only one! I ordered 3 of them and I didn’t even get to keep one for myself! Oh, well, now I have an excuse to place another order and do some more beef related giveaways!
You know the drill. Leave me a comment and next Friday, February 10, I’ll use random.org to pick my winner. Good luck!!!