Category Archives: Media
Don’t worry, I’ll be posting the whole story here in a while.
I attended Congressman Doug LaMalfa’s town hall meeting in Oroville, California on April 17, 2017. I have a long history with Mr. LaMalfa. I can’t quite remember the when it started, but I have been actively engaging with him via social media for years. However, ever since the local news station came out and interviewed me about that, his engagement with me has dwindled to nothing.
I also attended a rally held at Mr. LaMalfa’s office in Oroville on February 27th. The Congressman knew it was planned, instead of meeting with us, his office was locked, empty and dark. Mr. LaMalfa is not only my congressmen, he is my neighbor and fellow farmer (he farms rice). His slogan for his past campaign has been that he is “one of us”. All of these factors adds to my frustration of not having an audience with him.
I finally took matters into my own hands a year ago and named a boar after the congressman. The boar was a great listener. We solved many local issues together, and it was a great catharsis to be able to give him a belly rub after our discussions. Unfortunately, the boar lived up to his namesake and was unable to perform his job in a satisfactory manner. In the agriculture world, if you don’t do your job, you get culled, so Doug LaMalfa was made into sausage and replaced with a better model.
Mr. LaMalfa has been one of those congressmen that haven’t seemed to be eager to hold town halls in his more liberal urban areas. When this one was announced I was excited, finally my voice will be heard! Or so I thought.
The meeting started on a sour note, the emcee started by telling us, in a not pleasant tone “to quiet down”. That did not go over well. Mr. LaMalfa then tried to make a powerpoint presentation. I noticed he did the same thing when hosting a call in town hall meeting a few weeks back. He wasted a lot of our time re-hashing issues his constituents are well aware of and living everyday.
The crowd was not having it. People wanted to have their concerns and comments heard. It was pretty much downhill from there. Mr. LaMalfa took the stage and was openly condescending, mocking and dismissive. Sweet little old ladies started to lose their stuffing and yell at him. At one point he walked off the stage and lectured us about our behavior in church, as if having an audience with him was the same thing as a religious experience.
It was clear that Mr. LaMalfa was not there to listen. When he was called out on that fact, he blamed the crowd for not being nice. None of his behavior surprised me, his online persona is equally as unpleasant if his ego is not being stroked. The crowd felt the same way. There were many comments out of turn, very loud booing and general chaos. But here is the thing, crowds don’t act like that if the leadership is strong, kind and competent.
Social media and even the real media are now focusing on the behavior of the crowd at this town hall. That is a byproduct of not being listened to. People have been reaching out to Doug for YEARS only to be ignored. As Doug found out last night, it’s frustrating when your concerns are not listened to. Yelling and screaming does not diminish what a crap job Doug has done.
Protestors are not trying to gain your support by following the rules. They are trying to give you a window into feeling their experience. Their helplessness. Their fury. Remember that before you admonish them. Be thankful for the transparency. Remember your privilege. Remember how lucky you are compared to some. Think deeply about that. Then use your power for good, not judgement.
Manners do matter. But so does doing your job. If I don’t feed my hogs they get mighty pissed off at me. Rightfully so. I’m not doing my job. Apparently constituencies feel the same way.
Mr. LaMalfa has been in office since 2010. This is more than enough time to make a significant improvement in his district. He simply has not done that. He does not listen to his constituency. He does not engage well. He is not “one of us”. Simply put, it is time for him to return to his farm to think about how he can improve.
Recently, I had an incredible opportunity to be a guest on Shark Farmer’s podcast. It was the first podcast I’ve ever been asked to appear on, I really wanted to do a good job! Rob and I have been social media friends for ages, so I knew he would be kind. We scheduled a time for an interview and well, the rest is history!
I am very proud of this podcast because Rob brought up something we don’t talk a lot about in agriculture: mental health. I’ve been very open with my struggles throughout the years with anxiety. Having this new and larger platform to share my message, that everyone has problems and it’s OK to talk about them and seek help, was phenomenal.
Please check out this podcast! It was a lot of fun to do, and it was wonderful getting to know Rob a little better! And please remember, if you need to talk, shoot me an email, I’m here for you.
It was then time. Time to see Captain Lovell, Mr. Naam and THE Woz. Interesting side note, earlier in the week I was on the same elevator as Steve Wozniak. He was super nice and I couldn’t make words come out of my mouth in an order that made sense. I’m sure I scared him a whisper. I did almost the same thing with Ramez Naam when I met him. He asked my name and instead of saying it, I told him I was a blogger. This is why you can’t take me anywhere.
Having seen the movie Apollo 13, I knew who Captain Jim Lovell was and was very much looking forward to hearing him speak. It was almost a surreal experience to have him tell you his story. “Always expect the unexpected” is a mantra I use here on the ranch and hearing him say that live gave me chills. Captain Lovell received a standing ovation after giving a charming, inspiring and funny speech ended with ‘we are all astronauts. We’re all flying through space with limited resources”.
“Ideas never get chipped, or dented, or worn down, or broken. Ideas only accelerate.” Ramez Naam was our next speaker. He is somewhat of a renaissance man, his ideas and points of view have intrigued me for sometime and it was a stunning opportunity to see speak. His talk started out serious, scary at times, “March 2016 was the warmest month on earth ever”. But contained so much information, given in such a hopeful and positive manner, my expectancy for our future skyrocketed. “You can innovate your way out of a problem” and “learn to learn” were quotes that stayed with me. Look him up if you get the chance, read his book, follow him on twitter.
To someone in my generation, who uses Apple products almost constantly, Steve Wozniak is a myth, a legend, an enigma. He helped change how I live my life or as my Dad says “put that phone down!”. He was honored with the Alltech Humanitarian Award because he is so much more than the ‘guy that started Apple’. He was a teacher, a student, Rocky Raccoon, a scientist, a dancer, well the list goes on. Listening to him and Dr. Lyons banter on stage was a highlight of my trip. Learning about all the different endeavors he has had his hands in was fascinating. The Woz knew his audience well threw out such gems as “Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad”. Mr. Wozniak is a great speaker and tied this convention all together for me.
The final speaker was Prof Damien McLoughlin, again someone that was new to me. He spoke about a book called Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant. Professor McLoughlin asked the question, “do you dare to be different?” which is music to someone like me ear’s. He again reminded me Mary Shelman’s points, where the successful brands are the ones that break free of “rules”.
Dr. Aoife Lyons then brought out and presented awards to Alltech’s Young Scientist Finalists. The undergraduate winner is offered a fully funded PhD at an University of their choice and the graduate winner will be offered a two year fully funded post doctoral at Alltech in US or Ireland. Alonna Wright was the undergrad winner and Richard Lally was the graduate student winner. What better way for Alltech to show their support in the future of agriculture than give a gift like this?
Finally to cap it all off Padraic Moyles the Associate Director of Riverdance took the stage. He spoke about the history behind Riverdance and told us, we do the same thing every night in order to do better, none of us have perfected what we do. Which after you’ve seen it, I find hard to believe, they are breathtaking. He also said that after 5,500 performances they still treat everyone like opening night. Then they put on an epic show that made me cry a little. I know I must have had a really let’s say,
jaw on the floor interesting, look on my face because at one point he looked down at me and laughed. But this show was an awe-inspiring show.
Usually after three days of conference, you hit your conference wall, and you want to go home, you’ve had enough. Not with Alltech. I was ready to go three more days. This is by far the most inspiring, engaging and positive conferences I’ve ever attended. I loved that Alltech exposed agriculturalists to ideas, experiences and cultures, outside our normal comfort zones. That is something I am critical of agriculture over, we tend to stay in our same molds. Dr. Pearse Lyons was a stellar master of ceremonies, he kept things entertaining while imparting wisdom.
I appreciated how Alltech went out of their way to include social media creators. They provided a stipend for me to attend. By giving me the opportunity to attend, I was able to share this new information with thousands of people that normally would never have access to it; they learned with me, they shared my excitement and passion in real time. It helps producers like myself reach “beyond the industry choir” as we say.
To sum up my ONE experience agriculture needs to start pushing the envelope and searching for ways to innovate and change our industry. This is something we should be placing more emphasis on. Alltech is doing a great job of being a leader in that aspect. The other key issue I took away is we need to be ONE. If we want our future to be bright there needs to be an ONE degree of separation between us all. We need to work hard together for the greater good like Mr. Mulally and Coach Cal and Mr. Moyles advised, we need to plan for the unexpected innovatively, and differently, like Mr. Naam, The Woz and Prof. McLoughlin told us. Simply put, because we are ONE. One people, and one planet and we need to realize and remember that.
I had never been to an Alltech convention before this. I, of course, was familiar with them because of their products and I see booths and such at other conventions and events. But I had no idea what I was in for when I packed up my favorite cowboy boots and left the ranch on a red eye flight to Lexington, Kentucky. This two part blog will cover what I experienced during this convention.
I’ve been to hundreds of agriculture related events in my lifetime. I have never experienced a convention like ONE: The Alltech Ideas Conference. Ever. It is a stand alone conference. It was a cross between a Broadway show, a graduate class, a college agriculture party, a field day, and a team building retreat. Over 3,000 people from 71 countries were in attendance. If you are involved in agriculture or food, or even if you have an interest in agriculture, this is an event you need to attend next year.
Part of what made this conference so unique was the fact it was deeply entertaining. It included keynote speakers that were not from agriculture, which brought a whole new perspective and vibe. The Governor of Kentucky, Matt Bevin, welcomed us the first day. Alan Mulally of Ford, received the Alltech Medal of Excellence Award and gave us some excellent leadership advice, “working together always works”.
John Calipari, the Head Coach of the University of Kentucky Men’s Basketball Team, spoke next. I’m going to make a confession here, and I don’t want you to judge me too harshly. Before this event I had no clue who “Coach Cal” was, however now I’m ordering his book. I loved his outlook on life, “when you make life about other people, it becomes easy”. Listening to him speak about how he was able to practice what he preaches and make life better for his players and community made me ponder how I could do the same.
This morning plenary left me excited and inspired, deeply stimulated and ready to learn and affect change! Perfectly primed for the in-depth and new knowledge industry experts shared with us in special sessions.
Selecting the special sessions I wanted to attend was the worst part of the conference. I had a hard time choosing because many were both interesting and relevant to me. I ended up seeing part of Global Beef Opportunities, The Business of Agriculture and Opportunities in the Pig Industry. I would have loved to have attended Craft Brewing and Distilling because that’s something I’d like to start doing. The Aquaculture session, especially after last summer’s experiences, and Emerging Markets and Trends and Innovative Agriscience because I love to be on the cutting edge of new ideas.
However, the sessions I did attend were perfect for me and what I need to know right now. I started in the Beef session sitting next to a real, live meat scientist. If I had questions about something I could simply lean over and ask her to clarify. It was glorious. I left the session feeling deeply validated about the methods we are using on our Ranch and eager to learn more about how nutrigenomics will continue to play a part.
I then transitioned into the The Business of Agriculture session where I was able to hear Mary Shelman’s session about food rules (there are no food rules!). We learned about brands like Ben and Jerry’s and Emerald, that broke the “food rules” and became very successful. She spoke about how “food is a hot thing to talk about”. Food trends amongst our younger generations are changing, they are rejecting big ag and big food, they want a product that is good for the environment and communities and are willing to pay more. They trust their friends more than advertisements.
Dr. Johanna Fink-Gremmels took the stage. She covered soils, fungi, bacteria and how they play a part in health. She shared “gut health is the key to animal health and productivity” and “feed the soil and you will feed the world”. She stressed that we have a major responsibility to our partners, our environment and animals, for the benefit of the people.
Aidan Connolly, Chief Innovation Officer and Vice President, Corporate Accounts, Alltech then spoke on antibiotics. This is a hot topic that I see many people, both in agriculture and on the consumer side, talk about often. He said the “U.S. estimates 506 antibiotic prescriptions per 1000 people annually when only 353 were necessary”. That is some serious food for thought. He had a term and idea that I loved and I see working for me. Prosumer – the idea of connecting with our consumer and getting them to advocate for you and your brand, business and product. As Ms. Shelman pointed out earlier, our younger consumers want this.
Because I still have much to learn about hog production, especially commercial production, I was especially excited to attend the Opportunities in the Pig Industry Special Session. Russell Gilliam started the session with Disease Prevention and Eradication. He pointed out, “is it safe” is the number one priority to consumers. He then covered factors that contribute to poor animal health and how we can prevent them. Lance Barton of Belstra Mills then shared his ideas and experiences about engaging the 98% that are not involved with production agriculture. Jacob Dall and Dr. Mark Lyons then shared information about hog production from Denmark and China. Comparing pork production methods from the two counties was enlightening and I am going to be applying some of my new knowledge to my operation.
I finally had time to visit Alltech’s One Vision exhibit. Again, before this point, I have never experienced anything like this. It was interactive, innovative and inspired. It felt like an utopia of what our world could be. Allergy free peanuts, edible food packaging and lab grown meat were all ideas explored. So often we are bombarded with negativity and worst case scenarios. This was like a breath of fresh air, it was positive and hopeful and I walked out I was asking myself what was the ONE thing I could do in order to be apart of a solution. We need more exhibits and interactions like this.
The rest of this blog will be posted tomorrow. In the meantime please check out what these other women in agriculture thought…
Agriculture, at times, has an image problem. I spend a great amount of my time advocating for agriculture to combat this. I share so much of my life in an effort to connect to the public and show farmers and ranchers are human, we want the best for our animals, land and family, just like them. I wanted to use my relationship with the public to educate and influence their thoughts about my way of life.
But I what I didn’t realize, was how much people influenced MY life. They have changed how I feel and perceive many, many social issues. You see, I got to know people who live very different lives from me. People that live in the city, rich people, poor people, people from other countries, religions, orientations, well, you get it. But I learned they are just like me! They have soapboxes too, and sometimes all they want is to have their soapboxes recognized.
There is a big issue making waves in my social media circles. It’s not an agriculture issue, per se, but it is something that I’ve seen many of my agriculture peers talk about. The recent North Carolina bathroom law. Basically, this law requires transgender people to use the bathroom that corresponds to the gender of their birth certificate, not how they currently identify.
This law has brought out a lot of ugly. Some people are very concerned about what happens in the privacy of a locked stall. Some people have apparently turned in their humanity cards over it. Ag people have been posting horrible memes, advocating violence and assault to the transgender community. Even a well known agricultural cartoon posted about it. I realize that most of my ag peers have little to no experience with transgender, or other gender identities. They do not know what these labels are or why they are important. They just know it’s different, therefore, scary and wrong.
And this breaks my heart.
You see I believe agriculture is better than that. Since we so proudly and often tout we are a minority and we are often misunderstood by the public, who better than us to stand behind other minorities? We KNOW what’s it like for people to have preconceived ideas about us, and we do not like it.
I see straw man excuses being used – that our women and girls need to be protected from “pervs”. That it’s about the children. It’s a “safety” issue (I actually do agree with the safety argument. We should all safely be able to use a restroom without fear of being attacked or having our genitals mutilated by vigilantes.
But guess what? Our transgender friends are not the ones committing the crimes they are accused of. According to actual statistics (which again, agriculture loves to trot out to proves our points):
- Approximately 4/5 of assaults are committed by someone known to the victim
- The average age of a rapist is 31 years old.
- 52% are white
- 22% of imprisoned rapists report that they are married.
- Juveniles accounted for 16% of forcible rape arrestees in 1995 and 17% of those arrested for other sex offenses.
- In 1 in 3 sexual assaults, the perpetrator was intoxicated — 30% with alcohol, 4% with drugs
- In 2001, 11% of rapes involved the use of a weapon — 3% used a gun, 6% used a knife, and 2 % used another form of weapon.
One in two transgender individuals are sexually abused or assaulted at some point in their lives.
Instead of blaming and targeting our transgender peers, and preventing them from peeing comfortably in public, let’s talk about the white, intoxicated, married man that is actually a threat to us, shall we?
I have several points here. First and most importantly:
- No matter how you feel about people that have different beliefs, lifestyles or orientations, it is NEVER ok to advocate violence or death to them because of how they label themselves. Think about that for a second. Let that sink in. Some of our ag peers are suggesting we hurt, mutilate, attack and kill, actual human beings, that have family, friends, hopes and dreams because of the bathroom that is actually appropriate for them to use.
- If you are advocating for agriculture on social media, you are in the public’s eye. If you post horrible, hateful meme’s or encourage physical attacks against people that are different you, you are part of agriculture’s image problem. It might be funny to you, and that IS totally your prerogative (Yay, freedom of speech!), but at least have the decency to keep the hate to yourself. Some of us work very hard to build bridges with our consumers, don’t blow that for us.
- Try having some empathy and sympathy. The saying goes, be kind, everyone is fighting a hard battle…. If you, your kid, your sister or brother or Mom or Dad was in this position, how would you treat them? Would you advocate for them to be attacked?
For someone who loves agriculture and the people in it, it makes me sad, angry, hurt, scared, worried, fearful and a whole other slew of emotions to see my peers in agriculture sharing a rubber band applicator and inferring it’s ok to harm a fellow human being because of how they gender identify. Think of the bigger picture. We are all human. Keep that humanity card friends.
Last year I had the pleasure to go back to Washington DC and be apart of CropLife America’s 2014 Policy Conference. It was an incredible experience and I walked away with so much respect for this organization. When I heard they are supporting the Food Recovery Network (you guys know how I feel about food waste) by asking people to use social media and show their “green thumbs” – I was even more impressed with CropLife.
CropLife America is holding a social media initiative called the Green Thumb Challenge. They are asking those of us who support all forms of sustainable farming methods and U.S. farmers (and ranchers!) to tweet @CropLifeAmerica, a simple picture of your green thumb, why you support agriculture. Make sure you use the #GreenThumbContest to enter!
Now this is the cool part for every submission on twitter they receive “CLA will donate $1 to the Food Recovery Network.” This is an organization “that unites students on college campuses to fight waste by donating the surplus unsold food from their colleges and donating it to hungry Americans.”
CropLife America is willing to donate up to $10,000 to this organization. Think how much food that would save and how many hungry people that would help. In addition to that donation they are also offering a pretty cool prize to the “best” green thumb – an Apple watch!
Again, all you need to do to enter is tweet to @CropLifeAmerica a picture of your green thumb, tell them why you support ag and use the hashtag #GreenThumbContest. Easy peasy! Go here for complete rules and guidelines www.croplifeamerica.org/green-thumb-challenge.
Please support this wonderful initiative!