Category Archives: Beef

I March For Agriculture

I March for Agriculture

Agriculture loves to put an opinionated woman in her place. My friend Abbi said it best, “the Goldilocks mentality… be strong but not too strong. Be smart but not too smart”. If we step outside our allotted roles we become fair game for attacks and put downs. This does serve a purpose though, it keeps us in our place, it keeps us subservient and quiet.

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Gender roles, patriarchy and sexism are still very much alive and well within agriculture. We still perpetuate them, we still are guided by them, we still adhere to them. I was reminded of this when I was tagged in the comments section of a status update from the California CattleWomen’s Facebook page. The post was a variation of the “Why We Don’t March” status update that floats around rural Facebook every time a women’s march is organized (fun fact: women were not even allowed in FFA until 1969).

Before I delve into why this is an issue, I’d like to post the groups mission statement. I believe it’s important to know the mission of a group. It is as follows: “Because California is the world leader in food production, the most productive agriculture region on earth and because; the production of Beef Cattle is California’s fifth largest commodity, we, the California CattleWomen will focus on promoting a better understanding to consumers as to where their food originates; the quality controls used towards its safety; the impact the Beef Industry has on the economy of California; and the overall, far-reaching contributions the Beef Industry has to society as a whole.”

The post from the California CattleWomen

The post from the California CattleWomen

This is problematic when a public group representing agriculture would post such a divisive, tone-deaf and antiquated status update. Obviously, it’s an attempt to silence consumers who speak up when something is wrong, by women who often have a family name or land that affords them some protection from the wrongs. It also perpetuates the rural/urban divide, which is something agriculture has been struggling with for a long time.

I know many agriculture groups are struggling with membership. This is perhaps a major reason why. All women in agriculture are not going to have the same experiences. A greenhand young woman will not be treated the same as the fifth generation rancher. Women who are brave enough to point out how we can be better by marching, or protesting are not our enemy. Offering support to the younger, more progressive generation will encourage us to join these groups. It will bring new life blood. Alienating us will only continue to spell the inevitable, slow, death march of these groups.

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The cattle industry desperately needs some good PR. We really need consumers to see cattlepeople in a better light. We have lab meat, environmental issues and a whole slew of other controversies where we NEED the public’s support. Posting something that attacks the dominate grocery shopper (women) is not a smart marketing tactic.

Maya Angelou said: “When someone shows you who they are, believe them the first time“. It is so easy to find farmers and rancher insulting our non agriculture peers on social media, it’s like we forget the public can see it.  Then we wonder why we are not communicating well with our consumers, why they don’t listen to us. We get upset when they call us uneducated or ignorant. You know what? I think they are just listening to Ms. Angelou; we are showing the public who we are, and are being treated accordingly.

I know the women who run these accounts have attended and even been panelist and presenter at many conferences teaching us ‘to reach beyond the agriculture choir,’ just like me. I learned alienating our consumer on public accounts was a bad idea, even on personal accounts. I just feel at some point we need to admit we’re not really trying to win consumers over, we’re not trying to learn from them. No, we want them to know how much better we are because of our lifestyle. Again, not promoting betting understanding to our consumer.

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The industry is at a tipping point. If our groups and leaders stepped up and lead by example, I know we could create some positive change. We either need to become serious, follow our mission statements, and stop attacking the hand the pays us or realize life as we know it, is going to change. Here is my call to action, let’s be better. Let’s stop putting down our consumers for things they are passionate about. Let’s gently remind (call out) our ranching peers to do the same. When we see industry groups setting poor examples by posting tasteless, hurtful things, let’s ask them to learn from their mistakes and stop. Our way of life simply depends on it.

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Earth Day, Grazing and Fire Prevention

Over the past two years our ranch has been involved with two fires. In 2017, the Cherokee Fire burned our ranch destroying homes, trees, barns, out buildings, water infrastructure, fences and corrals. It caused almost $4 million in damage to our home ranch. The Camp Fire happened in 2018. Although we were spared from flames damaging our property, the evacuations, water infrastructure damage, smoke damage and stress to ourselves and animals is still causing major problems.

The home ranch still burning the morning after the Cherokee Fire.

The home ranch still burning the morning after the Cherokee Fire.

Living through several natural disasters I’ve become accustom to answering questions about what we do, as cattle people, to mitigate damage from fire. For six generations my family has lived in this area, running cattle with little change. Fire has always been part of our plan, however the past few years it seems like it has been excessively different.

In honor of Earth Day, I’d like to show you one big benefit of grazing cattle; fire fuel load reduction.

The two photos below were taken one year apart. The top photo was our ranch un-grazed spring of 2018. The Cherokee Fire destroyed all of our fences so we were not able to run cattle on this side of the ranch during the winter of 2018 like we normally would. The result was grass that almost grew taller than I. The fuel load was massive and we were so scared we were going to burn up, again.

Spring 2018

Spring 2018

The second photo shows what healthy grazing looks like. The grass is managed and healthy (as are the cattle). The cattle also release nutrients back into the soil with the poo and provide us with food and fiber. Cattle play an important role in fire prevention in our area.

Spring 2019

Spring 2019

As we enter the 2019 fire season, I’d like you remind you, your local neighborhood cattle are working hard to mitigate potential damage around our communities.  They are doing this without using pesticide, electricity, loud mowers or fossil fuel, just a four chambered stomach.  Help support them by having a lovely hamburger or steak for dinner this week?

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Wordless Wednesday: Miss Cherry Pie

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Wordless Wednesday: California Cow Chrome

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Wordless Wednesday: Spring Shipping 2018

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Wordless Wednesday: Luna and Cherry

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FarmHer

As you may or may not know, Marji Guyler-Alaniz and the rest of the FarmHer crew came out to the ranch last spring. They spent a rather stormy morning with me and the animals. And today is the day I have been waiting for since then! My episode is on RFD-tv. To say I am massively excited, is an understatement. Please tune tonight, Fridays at 9:30 p.m. EST (encore Saturdays 11 a.m., Sundays at 9:30 p.m., and Wednesdays at 8 a.m. EST).

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Wordy Wednesday: Beef 2017

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Wordless Wednesday: Baby Blues 

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Wordless Wednesday: Working Hard or Hardly Working? 

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