Edit from October 2013: “if you’re a strong, powerful, smart woman, you tend to end up at some point in a roomful of men trying to prove that your ideas are good.” Elizabeth Moss
I went to my local county cattlemen’s board meeting tonight. My blog was on the agenda because for the past few months I had been asked to use my social media savvy and create a Facebook page for the group. I’ve posted mainly fun facts and articles about the industry, but I figured since my blog post about California Beef Council dropping the social media ball directly impacted Butte County Cattlemen (since they all pay into the check-off), I’d post a link to my blog on the Butte County Cattlemen’s facebook page.
Some of the members didn’t like that I did that. I understand that fighting and drama can look bad when done within the industry. But when you read my post about the California Beef Council, I feel like I am not really fighting or attacking. I offered my help, I want to get involved! I did point out that the beef industry has a problem when the group we fund to talk for us, won’t talk to us. So it confused me that these men took issue with my stance. I guess I thought more of them would be upset too.
I found myself being the only woman and the youngest one there trying to explain social media, blogs, my blog, the story behind my blog, and how social media works to a group of men that, I think it is safe to say, don’t fully appreciate this technology, it was like talking to a roomful of my Dads. It got confusing. People interrupted me and told my story for me (although that part was kinda nice – I got to hear more about the drama I caused higher up, but I didn’t know because NO ONE WOULD TALK TO ME ABOUT IT). I got annoyed that I could have been sitting on my couch, with my cat and wine (Wino Wednesday!), instead of being talked at about a thing I know and am pretty good at sometimes.
I went ahead and printed off a couple of my blogs, the ag code that explains the California Beef Council’s job, and Todd Fitchette’s blog about my blog, hoping to give the board members some background into what I have been doing. I don’t think that helped, but I did try and do my due diligence to explain why I thought I was there.
The meeting went on about if Butte County Cattlemen should even have a Facebook page. A side note, I asked how many of these men even had a form of social media and I think 4 out of the group of 10 or so did, one mentioned that he knew how to turn on a computer! I guess I do understand now, why these guys aren’t as upset at the lack of social media in our industry when they don’t understand what it is or how powerful it can be.
I think by now, most of my serious readers realize I love ag, I love anything to do with it, and I spend an enormous amount of my time talking and sharing about it. I was honest and told them it really wouldn’t hurt my feelings if they removed me from their Facebook administrator because I do have my hands in so many different ag related activities. They said that they wanted me but they wanted policies and procedures, more regulation – no drama, no opinions, you know kinda the stuff that makes me such an amusing person. I told them that for a donation to my scholarship they could tell me what to post, and I wouldn’t piss anyone off.
So about that time I burst into tears. Because when I am put on the defensive and not listened to, that is what I do. It was a highly effective tool to communicate with my Dad and since these men all reminded me of my Dad, I went there. I do hate that about myself, it makes me look very unprofessional, but it is also a huge part of who I am. However, want to know how to make a room full of cattlemen really uncomfortable?
So that was my meeting. I think they decided to have a young cattlemen take over the page. I must question though, how many pages about the beef industry do we need that only talk about puff? How effective has that been?
I went home after I started to cry. I’m on my couch with Jack cat, doing what I do best these days, writing about the odd predicaments I get myself into. I don’t feel like my point was gotten across. I feel like I am missing yet another opportunity to help my industry. I feel like I don’t know how to communicate with others in my industry, am I the only one that feel like this? Am I really the crazy one?